REBORN AND REBUILT

Mazal Fabrikant is reborn as an experimental Lab, a design and production studio in the field of 3D visualizations and photography. I have the ambition to tell engaging stories, maybe irritating, moving things forward, being innovative, perservering and creating timeless and beautiful imagery and visual experiences.

Mazal Fabrikant's history is going back to 2015. Till July 2017 Brio Animation, a small but very successful 3D Company from Tel Aviv used to be our partners. After two years of tremendous and successful co-working in the field of high end visualizations of watches they were taken over by Signet Jewelers, the world’s largest retailer of diamond jewelry and one of the biggest key players in e-commerce. 

Mazal tov!

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E-COMMERCE AND RICHEMONT

RICHEMONT MOVES TO RE-CONTROL NET-A-PORTER LUXURY E-COMMERCE GROUP

"Richemont Group brands have often struggled to expand beyond the design and production of watches into areas such as effective e-commerce management and online marketing, and that's especially true for men's items. It would be a smart use of Net-A-Porter to act as an e-commerce management tool to help distribute luxury watches online, without many of the headaches that Richemont has experienced from trying to accomplish this with resources internally at the various, mostly Swiss watchmakers." ablogtowatch article by Ariel Adams, January 21st 2018

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SIHH NEWS

We noticed!

"The internet is potentially being embraced in a new way for 2018 and beyond, but watch brands still need to seriously bolster the intelligence and expertise in their marketing and communication departments. The message of needing digital and marketing fluency has been received, but at this point the industry simply doesn't have enough good people internally already to handle the needs of all the brands.." aBlogtoWatch Article from Ariel Adams January 21st 2018

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