Big changes concerning our Partners Brio Animation! The group Signet together with R2net are now the worlds largest retailer of diamond jewelry.

SAN FRANCISCO–Francisco Partners, a leading technology-focused private equity firm, announced today the sale of portfolio company R2Net, the owner of fast-growing online jewelry retailer and Segoma Imaging Technologies, to Signet Jewelers (NYSE: SIG), the world’s largest retailer of diamond jewelry. The acquisition brings together Signet’s jewelry retail platforms with R2Net’s world-class innovation capabilities and digital technology to accelerate Signet’s execution of its Customer-First OmniChannel strategy.

Signet Jewelers Ltd.  is the world's largest retailer of diamond jewelry. The company is domiciled in Bermuda and headquartered in Akron, Ohio, and is listed on the New York Stock Exchange.

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Francisco Partners backs R2Net, our Associate Partner and addressing the digital imagery of Brioanimation, our Company partners at Mazal Fabrikant.

"The digital imagery and virtual showroom experience is amazing. It allows consumers to feel like they are holding the diamond in their hands and lets you inspect your exact diamond from every angle. You get an even better look with the imagery than you would in person,” said Neil Tolaney, head of consumer internet investing at Francisco Partners.

Francisco Partners is a global private equity firm that specializes in investments in technology companies. Since its launch over a decade ago, FP has raised over $10 billion in capital and invested in over 175 technology companies, making it one of the most active investors in the industry.

Click on image to the site of Francisco Partners for more information